![]() ![]() ![]() index/noindex: Tells the search engines if your page should be shown in search results or not.Put simply, you’re instructing the search engines with what to do with your pages: The meta robots basically provide search engine spiders, including Google, with certain commands. Meta Robots: These tags can be useful under specific circumstances. However, post-2009, this form of meta tag is no longer a factor in Google’s search engine algorithm. Meta Keywords: A series of keywords, separated by commas, meta keywords were once primary ranking factors. Write a meta description with keywords included to boost your website rankings That’s because the meta description is your “organic ad copy,” which is what generally shows up beneath the title tag as the snippet of preview text in the search results. While meta descriptions don’t directly impact your search engine rankings, they are intended to help improve your click-through rates from the search engine results pages. Meta Descriptions: Following title tags, the meta description is the subsequent most important meta tag. That’s why it’s important to make sure each page’s title is unique, descriptive, and optimized for social sharing. A well-crafted title tag can help maximize clicks from the search engine results pages. You should think of the title tag as the chapter title in a book. Your webpage’s title tag is what will appear in Google search results as a blue clickable hyperlink. It’s what Google pays the most attention to when determining what your page is all about. Title Tags: The title tag is perhaps the most important SEO component on a webpage. Here are some examples of some of the most common meta tags used for SEO: To combat this, Google altered their algorithm on how they manage and review meta tags. Meta tags have left a conflicting legacy as many marketers in the past experimented with and manipulated search engine algorithms through keyword stuffing. This supplemental data includes information like page title, description, and content type. Meta tags are essentially text within the code of a webpage that describes the contents of that page to search engines like Google, Bing, and Yahoo. The word “meta” is an abbreviation for metadata. In this guide, we’ll be taking a closer look at what meta tags are, why you need them, and how they can help your company succeed. However, without it, today’s websites wouldn’t be properly indexed or displayed to users in search engines. In fact, meta tags are one of the fundamental building blocks of SEO.ĭespite being a common term when considering how to develop a website and grow traffic, meta tags are often overlooked when discussing website optimization. For web-based businesses looking to rank higher in Google search results, your best plan of attack is to boost your search engine optimization (SEO) using meta tags. Trying to optimize your website for search engines? Luckily, you have plenty of tools at your disposal. ![]()
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